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Barbarian Diordieva - the lawyer, an analyst.
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Image and style

Image - that this such. Composed image

I am a lot of years I work on courses where prepare guides-translators. Once my attention was involved with the girl who on employment went always dressed in sports style: yellow курточка with погончиками and rivets, dark blue jeans, white кроссовки, bright рюкзачок, hair are collected in an asymmetric tail, it moved easily and easy, — all in it was harmonious.

Already after the termination of courses, after half a year, I have met my were слушательницу in a city and was amazed with an event to changes. The Dark blue dress with the overestimated waist, a peaked lacy collar, the hair laid by the accurate platen round a forehead, the concentrated sight — it as though has descended from a pre-war photo — style of a retro! Having apologised, I have taken an interest, that it: change of style or simple disguise? «I go to lead excursion in the Museum of Great domestic war, — the girl has told, — and I wish to be in atmosphere of that time and to illustrate the story». Well, unless not the clear head, unless not the professional? She realised the purpose — why wishes so to look — and has created according to this purpose an artificial image, or image as we speak now.

Image is an artificial purposeful image.
After a while I have again met the graduate of courses. It with contemporaries hastened on a rock concert which was arranged on the area: a bright T-short, bridges in decorative латках, colour locks, twisted in hair, a linen bag through a shoulder. She laughed, and, jumping up, went elastic gait; has seen – has smiled, has waved with a multi-coloured tag. «It is good, that she is able to go on a life sunny side, — I have thought. Well, unless not the clear head?» Depending on a situation she has learnt to create every time new image.

Undoubtedly, image is not only clothes change. Pursuing the aim definitely look in the opinion of associates and to influence them, we correct our gestures, poses, a manner to speak, we select accessories, which we use (from a lighter to a motor vehicle), we think over an interior in which us see. Certainly, we consider features of on whom it is calculated: an age, sex, the social status, interests and requirements of people (and it can be youth or pensioners, working collective or the VIP, the religious organisation or sex minority). It is necessary to know and «genre laws», that is specificity of that sphere in which our image will "work": a business life, artistic bohemia, a student's audience etc. But in each of these spheres the features; for example, the business sphere can be presented manufacturers of financial and tourist services, cosmetics and heavy mechanical engineering, farmers and advertising agents. Also the influence method – эпатирующий or confidential is defined, is mysterious – discharged or accessible.

Image is the complete image composed from many factors. Over its creation psychologists, experts PR, advertisement makers, протоколисты, sociologists, choreographers, stylists, visagistes, producers work. When speak about image of the person mean:

·         image of environment (as its office, an office, the car looks);

·         the substantiated image (subjects which he has created also with which uses: the written letter, the card, gifts and flowers which hands over);

·         verbal image (from an armour. verbalis — "verbal"; it is its manner to speak and write);

·         kinetic image (nonverbal means of dialogue: gestures, a mimicry and телодвижения);

·         габитарный image (from an armour. habitus — "external"; includes a suit, a hairdress, accessories, etc.);

·         mental (world outlook and morally-ethical installations, social stereotypes);

·         background image. Background image can be distantno-mediated and kontaktno-direct. The Distantno-mediated background image are those data which are received by people not from ourselves, and from the outside: from mass media (mass-media), on «сарафанному radio» and to other sources. This information not only supplements with the maintenance your image, but also doubtless impact on makes in what light you will be apprehended by associates. The image reflected in consciousness of people, or impression which you make, also name a word "image". The facts which have served for creation of distantno-mediated background image, can be not necessarily truthful: fictions, the falsism, gossips. However exaggerations of your advantages happen are not less dangerous, than slander. It is sometimes difficult to correspond to those expectations which have developed at people on the basis of unduly enthusiastic responses. Coming into contact, you should be ready whether neutralise, whether confirm the opinion created about you.

It is possible to carry those people to kontaktno-direct background image, you are in a society of whom. They also bear about you the certain information. Recollect phrases: «Tell, who your friend, and I will tell, who you», «the Environment does the king», «Birds with identical опереньем fly together», "Tell me whom you live with and I will tell you who you are". Thus, the personal image form not only you, but also your relatives, members of household, employees, partners in business.

Image – the important component of work of people of public trades: models, the photomodels, leading show programs, actors, politicians, teachers, businessmen. Their image, certainly, reflects a real state of affairs, but in many respects and does not coincide with the validity.

So, once the beginning composer has brought Эдит Пиаф the song written for it. « It is fine, and it will sing, — the singer has told. — but it is a song about happy, triumphing love, and it not Пиаф. My theme – searches of love and loss of short-lived happiness ». Эдит in a life was not the continuous unlucky person: it was surrounded always with friends and admirers, she liked to laugh, joke, cheerfully and defiantly to live fast. And only stepping on the stage, she created an image of a wounded bird. To this image she subordinated both repertoire selection, and scenic dresses, thought over gestures and poses. Possessing infallible artistic taste, the great tragical singer clearly understood the concept of the creativity, realised the image created by it. To study at it in our modern little girls-drygushkam, infantile boys who climb on a scene and dream of world glory! And backward"stars", sometimes having quite good voices, cannot create a harmonious, perfect scenic image: sing a song about separation, and on their background the dancing group dances залихватский sports dance. Or, I remember, at a solo concert listeners, having concealed breath, listened to "a gold voice of Ukraine», singing about self-denying love, and the singer in reply to an applause take and tell: "Here month before a concert hudala-hudala, yes and not похудала". The fine image Also has collapsed!

There is an opinion, that the care of image creation is immoral, as the God looks at heart. The last is, of course, true, but after all and virtue offends, if it incorporates to repellent manners and bad taste. Certainly, and for shining manner and attributes terrifying intentions can disappear. However abilities of people under a piety mask to hide disgusting frauds and defects should not belittle our efforts and aspiration to perfection.

True advantage is not only art to show external signs internal respect which we have to the person, but also ability to be affable, polite and sustained with people to whom we have no arrangement. Expression of one devotee is known: do external, and for external the Lord will give also the internal. Differently, at display of external signs of virtue virtue gradually increases in us is and there is a process of creation of positive mental image.

To show concerning surrounding the merits (as it is supposed at creation of favorable image) — does not mean to lie and pretend to be. An another matter — to show, parade the virtues before the world is there is a present hypocrisy (negative mental image). For example, teletranslations of visiting of temples by our governors and other public people is actually a secret or obvious sneer at a relic and that it is accepted to name chastity. And «people хавает» this lie.

With creation of mental image of the creative person of anything the general other sister of hypocrisy — обезьянничанье, has also, no aspiration to resemble "in a fashionable way" on someone, that has no anything the general with creation of image of the creative person.

Now in our society illness of euro-amerikannichanja progresses; it has accepted the most comical forms. To take at least aspiration all to do on "European standard": euro-repair, euro-windows, euro-cosmetics, euro-fashions and so forth Even whistle now at concerts not on purpose похулить the actor for bad execution, and "in an American way", as a sign of approval. Recollect feeble-minded Проню Прокоповну and its groom Golohvastogo. Whether they remind you habitues modern «elite parties», "VIP-pati", "weekends"? In their speech — parodijno-comical «о’кей», «вау», "inaugurations", "summits", «репрезентации», "electorate", "lady" and "senators". I not against necessary international loans. The trouble that an imitation virus kills the person, and the person losing gift for speaking, loses also a live soul. As it is modern Nikolay Gogol's words about representatives of beau monde from which «you will not hear any decent Russian word, and French, German and English they sound, perhaps, will allocate in such quantity, as will not want, and will allocate even with preservation of all possible pronunciations: in French in a nose and burring, in English will say as follows a bird and even a physiognomy will make bird's and even will laugh over that who will not manage to make the bird's physiognomy; and here only with Russian will allocate with nothing, unless for patriotism will build for itself on a summer residence a log hut in Russian taste». However, "log huts" build now too in "smart" pseudo-Mauritian style.

More all depresses that hypocritical imitators, «homebrew иноплеменниками» (as named their I.S.Aksakov), representatives of the power and creative intelligency which, apparently, should be not only the sample, but also a vivifying source of spirituality first of all are. Actually they in the majority represent not that other, as meeting of the empty persons who have received from the outside почерпнутое formation, not digested and not acquired it, but only «milling in a head, перебалтывающих language the walking thoughts which are in a course at present under a trite label modern» (N.JA.Danilevsky, «the Vseslavjansky union», p. 343). Here a typical example from speech of the TV presenter who was making comments on any "VIP-party": «to the People around to a fig. Here it is possible колбаситься till the morning. It cool! …» And ploshchadno-slangy lexicon of our "members of parliament"?!

The Ministry for Foreign Affairs of Ukraine has allocated means (14 million грн.) for formation of positive image of the country on international scene. The fine invention, after all on the basis of image also develops reputation of the country, so — and each of us. But to work over image creation is not to build «потемкинские village»: to begin it was necessary from internal problems. The Lord has told: «Clear internal — and then external becomes pure». However to be enriched it is spiritually impossible, refusing positive historical acquisitions. The Ukrainian authorities sticking to the West obstruct even in Russian studying with which the richest cultural accumulation of the nation are lost also. It is not necessary to be surprised, that on spiritual waste ground the most poisonous grasses of sectarianism, superstition, nationalism and aggression ascend.
«In a house cellar the attack on talented бегунью Natalia Gorelov has been made. Her beat on feet iron rods. Severely, in Russian». Yes, recently in the international lexicon we have introduced concepts (and with it and respective image) «Russian mafia», «Russian gangsters», «Russian drunkenness» and «Russian sloppiness». It is necessary to understand, that the attachment of an epithet "Russian" to all negative displays concerns not only Russian on a nationality, and and all natives of the USSR, the CIS to which we belong also.

As it is necessary to work on itself, eradicating thoughtlessness and hypocrisy displays (the and those who for the sake of the benefit surrounds us with lie walls) that N.JA.Danilevsky's dream that the slavic cultural-historical type will be to whom with spiritual thirst other people will address for the help could be approached much.