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Lady Boss at the wheel

Female авто: hairpins on wheels

Female авто: hairpins on wheels

Whereas for last five years interest of a female half of mankind to cars has strongly increased, autodealers are compelled to include and them in the consumer segment. Thus, choosing the car, women, as a rule, know, that it is necessary for them, and, having come in a motor show, any more do not search for the car under colour of shoes.

Now at autodealers accurate enough representation that should represent the typical female car was generated. First of all, it should be the car with an automatic transmission, the climate control, парктроником and the big mirrors. Besides, even more often women began to be interested in quantity of pillows of safety by which the car is equipped: the more, the better.

As to car dimensions here ladies' inquiries are rather ambiguous. The part of motorists prefers the small midget cars which are convenient enough for driving in the big city. Such car is easy for parking there where there will be no place large-sized авто, to tyre out in garage. And the low expense of fuel inherent in cars of such class, does their twice attractive. And on such lacks as a low road clearance, маловместительный the luggage carrier, close salon and the low dynamism, many women simply do not pay attention.

However it is far not all representatives of a fine half of mankind prefer to go by "babes". There are also those who considers exclusively off-road cars or so-called «паркетники». And, probably, it would be the most part of women, if not the price of such cars. On the one hand, in them the high passableness inaccessible to cars of the A-class and necessary on Ukrainian broken roads, a high road clearance, spacious salon and a capacious luggage carrier involves. On the other hand, in the big car of the woman feel more protected and self-assured (result of high planting авто and the wide review).

Besides the "big" and "small" cars which are coming into the view of women, exists also such category of the cars, which women will not get even from a hopelessness. Basically it is production of a domestic car industry. In the black list there were "Frets", «Таврии», "Oka". "Not Womanly", "angular", "unreliable", «not the car, and punishment» - the basic arguments of women against these авто.

Therefore it turns out, that if the woman has the sufficient sum of money its choice will differ hardly from a choice of the pragmatic man. However autodealers still consider typically female A-class cars.

As to features of advancement female авто they should differ so from features of advancement of other cars, how much and consumer segments of these products differ from each other. First of all, according to experts, it is necessary to place accents correctly. If for men the car is not simply means of transportation, but also attribute of a social status, self-sufficiency and strong character for women the car is, first of all, a comfort subject. For this reason the cars focused on women, are equipped by various additional pockets and branches for various female "lotions", pocket mirrors with illumination, soft and cosy велюровым salon. In such car the woman will feel comfortable.

Channels of advancement female авто also are specific. If men have got used to learn about novelties of a car industry and actions of autodealers from specialised automobile magazines in a case with female cars such policy will be effectless. That such advertising has reached the consumer segment, it should be placed in glossy magazines, cosmetic and perfumery shops etc. Also effective there will be a TV advertising with women in a role of proprietresses of the car.

Experts assert, that in the near future the market of female cars will promptly grow. The given segment - very profitable kind of business, however on the other hand - very changeable and dynamical. Very often motor-car manufacturers simply do not keep up with changeable female preferences.

The author: Alain Baranova